I hesitated posting this but what the hell!
Regarding telling the client too much!
When I explain about the manufacturers requirements for relative humidity, temperature and care and maintenance and show them some samples of face checking and separation of veneer from core.
I almost always get the negative response “Humm, maybe I shouldn’t get wood after all.”
My response always is this “You know I almost always get that response but consider this”.
When you purchase a new car the dealer/manufacturer insists on regular checkups and maintenance in order for your new car warranty to be in force. Why, they know what can happen when their guidelines are not followed and state clearly if they are not followed you have no warranty.
So do people not buy a new car? Of course not! Generally they are happy that problems will be taken care of if …………..they allow the dealer/mfg guidelines to be followed.
Regarding wood floors if you follow a few mfg guidelines regarding installation and care and maintenance there will be no problem. Humidify or dehumidify, if necessary, as every house and family is different. Most clients observe their hygrometer and then decide if it is really necessary.
Doctors advise low humidity can lead to stuffed up noses, dry mouth, itchy skin and a whole host of ailments regarding dryness. Also, humidified air allows one to lower their thermostat in the winter allowing a savings on heating bills.
We will give you the information to insure your investment will not be wasted. Our competition is not even aware of what I am telling you though they should be!
As a wood inspector all I ever see is failure and inevitably it is due to the fact no one told them.
I learned this technique from being a student of Warren Tyler a pretty smart customer. He teaches sales people how to overcome objections quite well.
http://www.floorcoveringinstitute.com/Warren_Tyler.html
Additionally, due to numerous certificates of completion of basic, intermediate and advanced sand and finish, installation, inspector school courses, from the NWFA of which we are a member, over the years we can insure that though we do charge a little more, the ADDED VALUE insures they will be assured of a project that will incur no problems at the time of installation or in the future.
We have been the recipient of Best Hardwood Floors in El Paso for the last 5 years by El Paso Magazine coupled with a roughly 75% referral rate I would say that speaks for itself. We do not advertise at all in the media. We have had a 2,000 sq. ft. storefront operation for the past 12 years.
The owner has a plaque over his desk that states “It ain’t BRAGGIN if you can do it”.
Regarding telling the client too much!
When I explain about the manufacturers requirements for relative humidity, temperature and care and maintenance and show them some samples of face checking and separation of veneer from core.
I almost always get the negative response “Humm, maybe I shouldn’t get wood after all.”
My response always is this “You know I almost always get that response but consider this”.
When you purchase a new car the dealer/manufacturer insists on regular checkups and maintenance in order for your new car warranty to be in force. Why, they know what can happen when their guidelines are not followed and state clearly if they are not followed you have no warranty.
So do people not buy a new car? Of course not! Generally they are happy that problems will be taken care of if …………..they allow the dealer/mfg guidelines to be followed.
Regarding wood floors if you follow a few mfg guidelines regarding installation and care and maintenance there will be no problem. Humidify or dehumidify, if necessary, as every house and family is different. Most clients observe their hygrometer and then decide if it is really necessary.
Doctors advise low humidity can lead to stuffed up noses, dry mouth, itchy skin and a whole host of ailments regarding dryness. Also, humidified air allows one to lower their thermostat in the winter allowing a savings on heating bills.
We will give you the information to insure your investment will not be wasted. Our competition is not even aware of what I am telling you though they should be!
As a wood inspector all I ever see is failure and inevitably it is due to the fact no one told them.
I learned this technique from being a student of Warren Tyler a pretty smart customer. He teaches sales people how to overcome objections quite well.
http://www.floorcoveringinstitute.com/Warren_Tyler.html
Additionally, due to numerous certificates of completion of basic, intermediate and advanced sand and finish, installation, inspector school courses, from the NWFA of which we are a member, over the years we can insure that though we do charge a little more, the ADDED VALUE insures they will be assured of a project that will incur no problems at the time of installation or in the future.
We have been the recipient of Best Hardwood Floors in El Paso for the last 5 years by El Paso Magazine coupled with a roughly 75% referral rate I would say that speaks for itself. We do not advertise at all in the media. We have had a 2,000 sq. ft. storefront operation for the past 12 years.
The owner has a plaque over his desk that states “It ain’t BRAGGIN if you can do it”.